🚀 Career tools
Interview practice cards
The questions hiring managers actually ask.
Read the question, answer it out loud, then flip the card to see what the interviewer is really checking, and what a strong answer looks like. Written by someone who still sits on the other side of the table.
Tech
Marketing
Creative
Tech · 1 / 8 Tell me about something you shipped that you're proud of. Answer out loud, then tap to flip ↻ What they're really checking Whether you can link your work to an outcome, and what you personally did versus the team. Strong answer The problem, your part, one tricky decision, the result in numbers (users, speed, errors, revenue). Avoid A tour of the tech stack with no outcome and lots of "we". Tech · 2 / 8 Walk me through a bug or outage you handled. Answer out loud, then tap to flip ↻ What they're really checking How you stay calm, debug systematically and communicate under pressure. Strong answer What broke, how you narrowed it down, who you kept informed, the fix, and what you changed so it doesn't happen again. Avoid Blaming another team, or a fix with no follow-up. Tech · 3 / 8 How do you decide what to build when everything is a priority? Answer out loud, then tap to flip ↻ What they're really checking Product sense and whether you can say no with reasons. Strong answer A simple frame (impact, effort, risk), a real example of a trade-off, and how you got buy-in. Avoid "I just do what the ticket says." Tech · 4 / 8 Explain a technical concept to me as if I'm in marketing. Answer out loud, then tap to flip ↻ What they're really checking Whether non-technical colleagues will understand you. Strong answer An everyday analogy, no jargon, check for understanding, then why it matters to them. Avoid Getting more technical when the listener looks lost. Tech · 5 / 8 Tell me about a time you disagreed with a technical decision. Answer out loud, then tap to flip ↻ What they're really checking Whether you can push back respectfully and commit once a call is made. Strong answer The disagreement, the evidence you brought, how it was decided, and how you backed the outcome. Avoid Still being annoyed about it, or never having disagreed. Tech · 6 / 8 How are you using AI tools in your work right now? Answer out loud, then tap to flip ↻ What they're really checking Whether you're current, and whether you use judgement rather than copy-paste. Strong answer Specific tools, a real time-saving example, and how you check the output. Avoid "I don't really use them" or "it writes all my code." Tech · 7 / 8 What would you do in your first 90 days here? Answer out loud, then tap to flip ↻ What they're really checking Whether you listen before you change things. Strong answer Learn the people, systems and pain points; one early win; then a plan agreed with your manager. Avoid A big rebuild plan before you know the codebase. Tech · 8 / 8 Why are you looking to move now? Answer out loud, then tap to flip ↻ What they're really checking Whether you're running towards something or just away from something. Strong answer What you've learned, what you want next, and why this role is that next step. Positive about your current employer. Avoid A list of complaints about your current job.
Marketing · 1 / 8 Tell me about a campaign that worked, and how you know it worked. Answer out loud, then tap to flip ↻ What they're really checking Whether you measure results or just activity. Strong answer The goal, the audience, the idea, the channels, the result against the target, and what you'd repeat. Avoid Impressions and likes with no business outcome. Marketing · 2 / 8 Tell me about a campaign that didn't work. Answer out loud, then tap to flip ↻ What they're really checking Honesty, and whether you learn from tests. Strong answer What you expected, what happened, how quickly you spotted it, what you changed, and the lesson you still use. Avoid Claiming everything you've run has worked. Marketing · 3 / 8 How would you grow our brand with a small budget? Answer out loud, then tap to flip ↻ What they're really checking Prioritisation and commercial thinking. Strong answer Clarify the goal and audience first, pick one or two channels you can win, quick tests, and how you'd measure it. Avoid A list of every channel at once. Marketing · 4 / 8 How do you work with sales? Answer out loud, then tap to flip ↻ What they're really checking Whether you see marketing as a revenue team. Strong answer Shared definitions of a good lead, regular feedback loops, and a real example of fixing a handover. Avoid "We send them leads and they follow up." Marketing · 5 / 8 Which numbers would you look at in your first month? Answer out loud, then tap to flip ↻ What they're really checking Data literacy and focus. Strong answer A few that tie to revenue (conversion rates, cost per lead, retention), where you'd find them, and what you'd ask. Avoid Vanity metrics only. Marketing · 6 / 8 Pick a brand you admire. What would you change about their marketing? Answer out loud, then tap to flip ↻ What they're really checking Curiosity, taste and constructive critique. Strong answer A specific brand, what they do well, one clear improvement and why it would work. Avoid Generic praise with no opinion. Marketing · 7 / 8 How are you using AI in your marketing? Answer out loud, then tap to flip ↻ What they're really checking Whether you're current and still own the strategy and voice. Strong answer Where it speeds you up (drafts, research, variants), where you don't use it, and how you keep quality and brand voice. Avoid Fully automated content with no review. Marketing · 8 / 8 Why marketing, and why here? Answer out loud, then tap to flip ↻ What they're really checking Motivation, and whether you've done your homework. Strong answer What you enjoy about the work, something specific about this company's customers or brand, and where you'd add value. Avoid An answer that would work for any company.
Creative · 1 / 8 Talk me through one project in your portfolio. Answer out loud, then tap to flip ↻ What they're really checking Your process and thinking, not just the final work. Strong answer The brief, constraints, the options you explored, why you chose this one, feedback, and the result. Avoid Describing how it looks without the why. Creative · 2 / 8 Tell me about feedback you disagreed with. Answer out loud, then tap to flip ↻ What they're really checking Whether you can defend your work without being precious. Strong answer The feedback, the reason behind your view, how you tested or explained it, and what you agreed. Avoid "The client didn't get it." Creative · 3 / 8 How do you handle a vague brief? Answer out loud, then tap to flip ↻ What they're really checking Whether you ask good questions before you start. Strong answer The questions you ask (goal, audience, success, limits), a quick direction check, then iterate. Avoid Starting work straight away and hoping. Creative · 4 / 8 How do you balance creativity with deadlines? Answer out loud, then tap to flip ↻ What they're really checking Reliability. Strong answer How you plan and timebox, what you protect and what you trade, and an example of delivering under pressure. Avoid "Great work takes as long as it takes." Creative · 5 / 8 Which work outside your field inspires you? Answer out loud, then tap to flip ↻ What they're really checking Curiosity and range. Strong answer A specific example, what you took from it, and how it showed up in your work. Avoid Only naming famous designers or ads. Creative · 6 / 8 How do you measure if creative work worked? Answer out loud, then tap to flip ↻ What they're really checking Whether you connect craft to outcomes. Strong answer Goals agreed up front, the measures for this kind of work, and a real result. Avoid "If the client liked it." Creative · 7 / 8 How are you using AI tools in your creative work? Answer out loud, then tap to flip ↻ What they're really checking Whether you're current and still bring the judgement and taste. Strong answer Where it helps (exploration, variants, admin), where it doesn't, and how you keep work original. Avoid Either refusing to look at it, or letting it do the thinking. Creative · 8 / 8 Agency, in-house or freelance: why this one? Answer out loud, then tap to flip ↻ What they're really checking Whether you understand the trade-offs of this role. Strong answer What you want from this setup (depth, pace, variety, ownership) and why this team fits right now. Avoid Choosing it only because it's what's available.
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