Chris CaseyYour coach · hiring manager · Auckland
For New Zealand owners who are doing it all themselves
Stop overthinking. Start moving.
Practical, one-on-one coaching on your marketing, sales, numbers and AI. Someone in your corner to test ideas with and sort the behind-the-scenes work, without the agency price tag.
Free · 20 minutes · pay as you go, no lock-in
The sessions were rich with practical detail but easy to work in.– Heath M
Industry experience across
- Financial services
- Telecommunications
- Government
- Construction
- Higher education
- Healthcare
- FMCG
- Not for profit
- Agriculture
Sound familiar?
- You're great at what you do, but marketing always ends up at the bottom of the list.
- You post online when you remember, and you're not sure any of it is working.
- Sales come in, but you couldn't say exactly where from or how to get more.
- You know AI could save you hours. You just don't know where to start.
- You've got a dozen ideas and no one to talk them through with.
Sound familiar? Let's sort the one thing slowing you down.
Book a free business chatNo retainer, no lock-in · See pricingYou don't need another course or another framework. You need a sounding board and a clear next step.
What we work on
Six areas, picked to suit where your business is right now.
Strategy & targeting
Get clear on who your best customers are, where to find them, and why they should choose you over everyone else.
Online presence
Sharpen your website, socials and messaging so the right people get in touch.
Sales
A simple, repeatable way to turn enquiries into customers, without feeling pushy.
Numbers
Know what's working, what's not, and where your time and money should go next.
AI & automation
Practical tools that take admin off your plate and free up hours each week.
A sounding board
Test ideas and pressure-check decisions with someone who's been there.
Free templates to get you started
How it works
No retainer, no lock-in. Book when you need it.
- Free · 20 min
Next Move Call
We talk through your business and pick your biggest priority.
- 60 min · $249
Your first session
A live online session. You leave with a clear plan and the tools to act on it.
- As needed
Check in
Come back for a new challenge or help putting the plan in place.
I left each session with practical, actionable strategies that were tailored to my circumstances.
Simple pricing
per 60-minute session. Pay as you go, no lock-in.
- 60 minWhen you need it
- 60 minNo retainer
- 60 minNo lock-in
Free · 20 minutes · No obligation
Who it's for
- New Zealand businesses with 2–20 people
- Online businesses and e-commerce brands
- Retailers, trades and service businesses
- Consultants and sole traders ready to grow
What this is
- Hands-on coaching that ends with a plan
- Tools and templates you'll actually use
- Someone to test ideas with, on your schedule
What this isn't
- A hard-sell agency
- A long contract or retainer
- Someone taking over the work you do best
What clients say
Real reviews from real clients, straight from Google.
I wear every hat at CareerMate too
👋 Kia ora, I'm Chris.
I'm still working full time, leading marketing and technology teams across New Zealand and Australia.
My path went from market research into management consulting, then into a cross-functional career across marketing, digital strategy, product, go-to-market and business development. Today, a big part of my role is putting automation and AI to work in a real business.
I run CareerMate as my own small business too, so I know what it's like to wear every hat. I'm based in Auckland and I'm an internationally certified professional coach with the ICC.
His coaching gave me solid insights and strategies I could put to use straight away.
Not ready to talk yet?
Five free tools for owners.
Two to three minutes each, with instant results. Not sure where to start? Do the health check first.
Just starting out? Try the business launch tool → · Free templates →
Questions
Do I have to sign up for a package?
No. Every session is pay as you go. Book one, see if it helps, and come back when you need to.
Will you do the marketing for me?
I'll help you build the plan, set up the tools and templates, and show you how to run them. The aim is for you to own it, not depend on an agency.
I'm not very technical. Is AI really for me?
Yes. We start with the simple, practical stuff that saves you time straight away, like drafting posts and emails, answering enquiries, or tidying up admin. The free AI "hours back" checklist is a good place to start.
Are sessions online?
Yes, sessions are live online, so you can join from anywhere in New Zealand or Australia.
Chris is easy to get along with and has given me honest and helpful advice when I've needed it most.
Thinking about your own career?
See career coaching →Ready to stop overthinking?
Start with a free 20 minute chat. No pricing surprises, no pressure.
Free · 20 minutes online · No obligation · Made in Tāmaki Makaurau Auckland